The 4-Week Personal Brand Crash Course
Your Personal Brand.
Built in 4 Weeks.
Brand Like a CEO gives you a complete personal brand strategy, a defined positioning, and the confidence to show up online — ready to execute. In four weeks.
Launch price · Usually $1997
Led by Raheem · Host of CEOCAST · 6 years · 300+ entrepreneur interviews
Watch this first
"Depth builds empires. Not follower counts."
What's Possible
This could be your life next.
The rooms, the conversations, the people, the events — all built off the back of one personal brand. Picture yourself in these frames a year from now.
You're successful, but your brand lacks impact.
You're posting but nothing's landing
You're creating content but getting no traction, no trust, no inbound. The algorithm keeps changing and nothing sticks.
You know you need a brand but don't know where to start
Everyone says "just be consistent" — nobody tells you what to actually say, who to say it to, or why it should matter.
You don't understand what actually makes a brand
You've been guessing at content strategy, voice, and positioning without a clear framework. The real issue isn't effort — it's missing the blueprint.
"The problem isn't your effort. It's that nobody taught you the right framework."
Meet Your Mentor
Being online can completely change your life — it changed mine.
I built CEOCAST from nothing to over 500,000 followers and 100 million views without spending a single dollar on ads. Every result came from organic content, consistency, and understanding what actually works.
I did not have connections, a personal brand, or a clear strategy when I started. I figured it out through execution — speaking to high-level entrepreneurs, testing content daily, and learning what captures attention and turns it into real opportunities.
Over time, that became a system. A blueprint for building authority, growing an audience, and turning content into income.
This is not theory. It is built from real experience.
Now I work with entrepreneurs who are serious about building their personal brand, growing their influence, and using content to create real leverage in their life and business.
What's Possible
A personal brand built properly opens doors you can't buy.
Over six years, Raheem's brand has created opportunities no ad budget could unlock. Here's what happens when you show up consistently and let people in.
Brand Partnerships
Collaborations and deals that came inbound — because the right people already knew who he was.
Sold-Out Events
Supercar rallies, masterminds, and live events in London — filled without paid promotion.
A Global Network
Doors opened in rooms all over the world. Introductions that money can't buy.
The Belief This Is Built On
"The entrepreneurs winning long-term aren't the ones going viral — they're the ones letting people into their world."
Brand Like a CEO is built on one principle: depth over reach. When people spend real time with you — your story, your thinking, your journey — they don't just follow you. They trust you. And trust converts into clients, partnerships, and opportunities.
— Raheem, Host of CEOCAST
This is what changes.
By the end of week four, you'll have clarity on exactly who you are online, what you stand for, and who you're talking to. A strategy you actually believe in. And for the first time, your personal brand will feel like it genuinely belongs to you — not like something you're performing.
How It Works
Live calls. Real strategy. Zero fluff.
This isn't a course you watch on 2x speed and forget. Every week you show up live with Raheem and a small group of founders building in real time.
01
Weekly live group calls
One 60-minute call per week with Raheem. Real strategy, real feedback on your brand, your positioning, your content — not generic theory.
02
Homework between calls
Each week ends with a clear deliverable. You arrive at the next call with work done, ready to get it pulled apart and rebuilt sharper.
03
Private founder community
Between calls you're in a private group with the rest of the cohort. Share drafts, swap feedback, and stay accountable to the people doing it with you.
What if I miss a call?
Every call is recorded and uploaded to the private portal within 24 hours — so you can catch up on your own time. You can also drop your questions in the community before the call and Raheem will answer them live, so your spot in the conversation is never lost.
The cohort is small enough that nobody slips through the cracks. Miss one, you're still on track. Miss two, Raheem will reach out personally.
The Programme
Four weeks.
One complete personal brand.
Every week ends with a real deliverable — not just notes.
01
Foundation & Positioning
The thinking week
- Why most personal brands fail before they start
- Finding your zone of genius
- Defining your niche and ideal audience
- Building your positioning statement
✦ Deliverable: Your positioning statement and audience profile
02
Story, Authority & Trust
The story week
- Why your story is your strongest asset
- Building your origin story
- Authority without arrogance — your proof points
- Finding your authentic voice
✦ Deliverable: Your written origin story
03
Content Strategy & Pillars
The strategy week
- The 3-pillar content framework
- Platform selection — where you should actually be
- Content that builds authority vs content that chases views
- Your realistic weekly content rhythm
✦ Deliverable: Your 3 content pillars and platform strategy
04
Execution & Launch
The doing week
- Writing content that connects — depth in practice
- Your first 30 days of content, planned
- Optimising your profiles for first impressions
- Measuring what actually matters
✦ Deliverable: Complete brand strategy + 30-day content plan
"By week four, you don't just know what to do. You have it done."
AI Accelerator
Never run out of ideas again.
The biggest reason founders stop posting isn't time — it's the blank page. The "what do I even talk about today?" moment. This solves it.
You'll get my exact formula for using AI as a thinking partner — not a ghost writer. It surfaces angles, sharpens hooks, and pulls ideas out of your own experience. You stay the author. It just removes the friction.
I've used this exact system for my own content for months. My audience has no idea AI touched any of it — because at the end of the day, it still sounds like me. That's the whole point.
Ideas on tap
Endless angles pulled from your real story, your wins, your reps — never generic.
Hooks that land
Pressure-test openers before you post so you stop guessing what'll work.
Sounds like you
The formula protects your voice. No AI tells, no robotic phrasing, no giveaway lines.
Built for speed
Go from blank page to drafted script in minutes — not an afternoon.
Cohort 1 · 15 Spots
Ready to build a brand that actually opens doors?
Lock in the launch price before this cohort fills.
Launch price · Usually $1997
The Community
You're not building alone.
Every member gets 3 months of access to the private community — the initial 4-week programme plus 2 months beyond it. A room full of founders who actually get it, building in public, together.
Share ideas, post your wins, ask for help when you're stuck, get feedback on your videos before you hit publish, and trade reps with people doing the same work as you.
After 3 months you can choose to stay on if you want to keep the room — entirely optional, no auto-renew tricks.
Share your ideas
Drop your hooks, scripts, and positioning angles before you ship them.
Post your wins
Big or small — every milestone gets celebrated by the people who know what it took.
Ask for help
Stuck on a piece of copy or a content angle? Get unstuck the same day.
Feedback on videos
Drop a draft, get honest, useful notes from founders and from Raheem.
What You Get
Everything you need.
Nothing you don't.
4 weeks of live group coaching calls with Raheem — every session recorded so you never miss a thing
Weekly live Q&A with Raheem — 60 minutes, recorded for replay
Private founder community — build alongside entrepreneurs at your level
Weekly homework with peer feedback — accountability built in
Your completed personal brand strategy document — finished, not just drafted
Your first 30 days of content — planned, structured, and ready to go
Is This For You?
This is for you if…
This is for you
- You're an existing entrepreneur with something real to share
- You've been wanting to build a personal brand but never had the right framework
- You've tried posting before but lost momentum and direction
- You want to be known as an authority — not just another content creator
- You're ready to commit 4 weeks to doing this properly
This is not for you
- You're looking for a shortcut to go viral
- You're not yet running a business or building something real
- You want someone to do it for you
- You're not willing to show up and do the work
Not a Natural on Camera? You Will Be.
Confidence on camera isn't something you're born with. It's built — one video at a time, one post at a time, one uncomfortable take at a time.
Raheem has been showing up online for over six years. The early videos weren't polished. The early posts weren't perfectly crafted. But something shifted: the more he showed up, the more natural it felt. Now he knows exactly how to speak to a camera like he's speaking to a person — because that's what it is.
Inside Brand Like a CEO, you'll learn the same approach. How to find your voice without performing. How to hit record without overthinking. And how to build the kind of on-camera presence that makes people stop scrolling and actually listen.
Cohort 1 — Founding Price
Brand Like a CEO
$1997
$997
One-time payment · Founding cohort launch price
Cohort 1 begins end of June 2026 · Limited to 15 founders · Price returns to $1997 after launch
- ✦4 weeks of live group coaching calls
- ✦Weekly live Q&A
- ✦Private founder community
- ✦Complete brand strategy on completion
Launch price · Usually $1997
15 spots per cohort. This cohort fills and closes.
Questions? DM Raheem directly on Instagram @raheemka
Questions
Everything you need to know.
No. This programme is built for entrepreneurs at any stage — whether you're starting from scratch or have been trying for a while without traction.
Around 4 hours — roughly 2 hours of video modules, 1 hour for the live Q&A, and 1 hour for your weekly homework.
Details are shared with all enrolled members before the cohort begins.
Yes — through the weekly live Q&A where Raheem reviews work and answers questions in real time, and through the community where he's actively present.
You leave with a complete personal brand strategy and 30 days of content planned. For those who want to continue, there is an option to move into Raheem's 1-to-1 mentorship programme.
Yes — available on request. DM Raheem on Instagram to discuss.
Your audience
is waiting.
Let's give them something worth following.
Launch price · Usually $1997
Brand Like a CEO · Cohort 1 · End of June 2026 · 15 spots